Univision Surveys Latino Gamers, Teams With GameSpot

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Latinos are twice as likely to buy a video game in the next month than other demographics, according a new survey from Spanish-language media group Univision. Univision found that Latinos are also less price sensitive: They are 15 percent less likely to say cost is a factor when deciding which game to buy.

More than half of the Latino players surveyed say they are "novice"-level gamers, whereas only 30 percent of non-Latino gamers identify as such.

Univision released the survey results as it announced a new partnership to target Latino gamers: Univision is teaming up with CBS Interactive's consumer site GameSpot to provide content for a new Spanish-language gaming site on Univision.com.

The site will also host exclusive Spanish-language content each week, headed by GameSpot editor-in-chief Ricardo Torres.