Filipinos 5th-Largest Social Media Users

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 MANILA--Talk about addictive.

According to the latest study on global social network usage by Internet marketing research firm ComScore.com, the Philippines has the fifth "most engaged social networking audience" in the world.

The study covered the usage habits of various countries and encompassed a broad range of social networking sites, from global services such as Facebook to local ones such as Russia's VKontakte.

The study said Pinoys spend an average of 6.2 hours logged in. In contrast, the worldwide average is just 4.5 hours.

The figure may even be higher, given that the study doesn't take into account traffic from Internet cafes and mobile phones —both of which are major venues for Internet access in the Philippines.