$31.3 billion – the buying power of Latinos in Arizona
$47.9 billion – the amount Latinos are expected to spend in 2013
$951 billion – Latino buying power in the U.S., not including Puerto Ricans, whose buying power is estimated at $50 billion
63% of Arizona’s Latino population lives in Maricopa County
42% of the residents of Phoenix are Latino
1 in 4 children born in the U.S. in 2008 was of Hispanic descent
Latinos spend $128.50 a week on food, compared to the $91 that others spend.
A Latino goes to the grocery store at least 4 times a week on average.
Young Latinas are the biggest spenders on cosmetics and personal hygiene products.
Latino families continue to prefer options in Spanish, since the majority speaks Spanish at home.
Latina mothers are more likely to buy fresh food to cook, than to eat at a restaurant.
Nearly 41 percent of the Latino population plans to buy a TV or computer in the next six months.
Every two minutes, a Latino baby is born in the U.S.
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