Filipinos Are Most Avid Facebook Users

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Filipinos are the world’s most avid users of social media, reports the U.S.-based survey firm comScore. The Philippines is Facebook's top market with nearly 93 percent of the country's online users visiting the social media site in February 2011.

Israel and Turkey followed, with more than 89.8 percent and 89.6 percent respectively of their Web populations using Facebook. Chile and Argentina are fourth and fifth, with 88.8 percent and 88.4 percent. Malaysia and Indonesia were at sixth and seventh places, with 87.4-percent and with 86.2-percent penetration rates.

ComScore's study last year also found that the Philippines had the highest penetration of social networking usage in the Asia Pacific region with 90 percent of the country's Web users going to Facebook.