Study Shows Black Children Consuming More Media; Mobile Tech Contributes

Study Shows Black Children Consuming More Media; Mobile Tech Contributes

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As if black parents didn’t have enough to worry about, a new study finds that in some areas, black children are consuming more media than any other racial group.

A new study compiled by Northwestern University was released June 8, focused on children who consume several types of media. Researchers say the study, titled “Children, Media and Race: Media Use Among White, Black, Hispanic and Asian American Children,” is the first national study focused specifically on media consumption by race and ethnicity.

The findings show black and Hispanic youth consume more than three hours of television daily. Whites and Asians consumed more than two hours. Technologies such as DVDs, TiVo, and mobile and online viewing increased television consumption to 5 hours and 54 minutes for black children, 5 hours and 21 minutes for Hispanics, 4 hours and 41 minutes for Asians, and 3 hours and 36 minutes for whites.

On a typical day for 8- to 18-year-olds, blacks consumed one hour and 28 minutes of media on cell phones compared with one hour and 11 minutes for Asians, 1 hour and 4 minutes for Hispanics and 26 minutes for whites.

In several parts of the study, Hispanic children trailed right behind black children in media consumption. Researchers say black and Latino youth consume an average of four hours of more media every day than white children do, especially television, music, and video games. In addition, that the differences in media consumption by race have dramatically grown in the past ten years.

The study was co-authored by Northwestern Professor Ellen Wartella and Northwestern post-doctoral fellow Alexis Lauri. Wartella has co-authored several studies that document electronic media use among children and infants.

Race data from the 2010 “Kaiser Family Foundation Generation M2” study on media use among 2,000 8- to 18-year-olds was analyzed along with its “Media Family” study on another 2,000 children from birth to 6 years old in 2006.

The study will be presented today at the Pew Charitable Trusts Conference Center in Washington, D.C.