New Asian-American Network-MYX TV Aims to Break "Bamboo" Ceiling

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Editor's Note: In a live in-studio interview for Comcast Hometown Network - 104’s “Upside’, in line with the recent commemoration of Asian-Pacific American Heritage Month, NAM News Anchor Odette Keeley spoke with representatives from a new Asian-American television and online network headquartered in Redwood City, California MYX TV. The network defines itself as a premiere music, entertainment and lifestyle channel for Asian Americans and airs all over the San Francisco Bay Area on COMCAST as well as nationwide on cable.

Miguel Santos, Head of MYX TV and Keesa Ocampo, Corporate Affairs Officer for ABS-CBN International [The Filipino Channel] explained how the channel’s cutting-edge programming, including Korean pop or K-Pop, aims to break the industry’s “bamboo” ceiling by presenting a wider array of fresh, Asian-American talent and voices to a mainstream audience.

MYX TV was recently lauded via a prestigious CableFAXIES 2011 award by premiere industry publisher, “CableFax.” The award was for Outstanding Multicultural Marketing for the network’s 2010 concert, “MYX Mash,” featuring Asian, Asian-American and mainstream artists including Grammy-winner Bruno Mars, Korean pop sensation the Brown-Eyed Girls and T-Pain.

MYX TV continues to keep growing since this interview was broadcast, including a major partnership with Soompi, the world’s largest and longest-running English online media that provides complete coverage of Korean pop culture or K-Pop. MYX TV and Soompi jointly launched “Soompi Top 10”, a countdown segment featuring the hottest K-pop songs.

This interview feature will also be airing in the next edition of NAM's show, "New America Now."


Odette Keeley is host and executive producer of “New America Now”, NAM’s TV show, as well as anchor for NAM segments on “Upside” - both airing on COMCAST Hometown Network - CHN 104 & COMCAST ON DEMAND. "New America Now" airs Saturdays & Sundays on CHN 104 AT 6:00 PM PST. “Upside” airs live twice weekly on Tuesday and Thursday nights at 6:30 PM PST.

 

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