Online Food Delivery App Taps into L.A.’s Koreatown

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Ordering delivery from a slew of neighborhood restaurants, all from the convenience of your smartphone or mobile device, has never been easier thanks to apps like Seamless, Eat24 and other brands.

The latest product to join the online food delivery space is RushOrder, a Los Angeles-based start-up that aims not only to minimize wait times for things like the check or a latte for the busy person on the go, but also to bring small mom-and-pop-type establishments in Los Angeles’ Koreatown into the online delivery fold.

This pairing of Korean restaurant options with the technological ease of ordering menu items online (let alone discovering such a place exists within several miles of your location) is one thing the team behind RushOrder believes separates it from its competitors.

“We’re familiar with these places and the people who go there, so we’re able to bring these restaurants into our system,” said Eric Kim, RushOrder’s chief operating officer. “We’re providing access to users and customers who haven’t had access to these restaurants before. A customer can now order from restaurants that serve Korean blood sausages.”

RushOrder originally was conceived as a way to eliminate inefficiencies of the dine-in experience, such as waiting for a server to take an order or bring the check. The product has since undergone several “pivots,” as the team members put it, by focusing on partnering with restaurants and capitalizing on the growing popularity of L.A.’s Koreatown.

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