First Mobile Fitness App Designed by Af. Americans Launched

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The Black Men Run app is socially tied to the larger Black Men Run community and users will be rewarded for using the app with special contests and exclusive product offerings. The app also has a unique functionality that allows the user to adjust the skin (color/design) of the app to match their Black Men Run merchandise and a leaderboard where runners can see how they stack up again other runners creating a friendly competition.

The Black Men Run app is socially tied to the larger Black Men Run community and users will be rewarded for using the app with special contests and exclusive product offerings. The app also has a unique functionality that allows the user to adjust the skin (color/design) of the app to match their Black Men Run merchandise and a leaderboard where runners can see how they stack up again other runners creating a friendly competition.

The founder of Black Men Run, Jason Russell, who helped to design the application is enthusiastic about the opportunity to promote the mission of a “Healthy Brotherhood” in the mobile/digital space and hopes to bring in a large number of potential new runners to the activity that he loves. Mr. Russell states “I have been using other running apps for years racking up thousands of miles with no tangible rewards.” The Black Men Run is looking to change that trend in future releases actually rewarding users with “BMR Points” that can be used for a variety of items and discounts. Mr. Russell goes on to say “It will also be exciting to see how users enjoy the social media interaction that the app allows and hopefully you will start to see Black Men Run app screens replace those from Nike+, MapMyRun, RunKeeper, etc. in your social media news feeds.”

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