Pokemon Go’ Craze to Soon Hit India

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NEW DELHI —When the $1,500 eye wearable device Google Glass failed to take off commercially last year, it hit the augmented reality industry to a certain extent. Now, the maddening craze for the GPS-based Pokemon Go game, which projects digital creatures around you to "capture" on your smartphone, has brought back the focus — and a revival strategy — for AR players.

For a layman, unlike the virtual reality where the user is isolated from the real world, AR users continue to be in touch with the real world while interacting with the virtual world. This makes experts feel that AR has a definite edge over VR in the future.

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Is Pokemon Go a revival sign for AR technology after the commercial failure of Google Glass?

"Pokemon Go is not an AR game in the strictest sense. However, that is the most convenient label we can apply to it. It is primarily a geo-location aware game which can overlay some objects in the real world. To experience the true potential of AR, you have to look at Google's Project Tango, U.S. startup Magic Leap, Microsoft's Hololens and others," explained Suman Saraf, co-founder and CTO at BlueStacks, one of the largest mobile gaming platforms for computers in the world.

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