An Untapped Natural Resource: Our National Public Lands and the 'New America'

An Untapped Natural Resource: Our National Public Lands and the 'New America'

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New America Media National Public Lands Registered Voter Study
Survey of African-American, Asian and Hispanic Registered Voters in the United States

SUMMARY OF RESULTS
(Download a PDF of the full results here. Read the press release here.)

General interest in outdoor activities, visitation rates and satisfaction with the management of national public lands is strong among minority voters.
  • 70% of minority voters participate in the types of outdoor activities commonly offered within national public lands.
  • 57% of minority voters have visited national public lands in the past, of which more than 2/3 have visited within the past 3 years.
There is overwhelming approval among minority voters for a variety of proposals aimed at improving access to national public lands and providing more culturally diverse offerings.
  • 4 in 5 minority voters support a range of proposals to increase visitor access to public lands, such as increasing the number of urban parks and the creation of new parks, monuments, historic and cultural sites that focus on the contributions of minorities to the United States.
  • 4 in 5 minority voters support a range of initiatives aimed at increasing diversity in the types of sites designated as national public lands, such as the proposed U.S. Civil Rights Network and Cesar Chavez National Historic Park.
  • 95% of minority voters believe it is important for young people to see their cultures and histories reflected in National Public Lands.
Tremendous opportunities exist to increase minority visitation to national public lands with outreach and education to close basic information gaps.
  • Among the existing obstacles impacting minority visitation are an overall lack of knowledge regarding national public lands, the time/distance it takes to get to national public lands, and the perceived expense of visiting.
  • Erroneous perceptions of the distance and cost of visiting national public lands could be significantly addressed with targeted and culturally sensitive outreach and education efforts.
Virtually all minority voters believe it is important for there to be proactive and continuing presidential leadership in the protection of national public lands.
  • 92% of minority voters believe it is important that President Obama has shown a commitment to protecting national public lands and the histories they represent.
  • 93% of minority voters believe it is important for the next president to continue to show a commitment to protecting national public lands and the histories they represent.
METHODOLOGY STATEMENT

New America Media commissioned Bendixen & Amandi International (B&A) to conduct an independent research study of minority voters regarding their opinions on issues related to national public lands and potential diversity initiatives to encourage increased minority visitation.

The New America Media National Public Lands Registered Voter Study was a nationally representative survey including both landlines and cell phones of African-American, Asian and Hispanic registered voters, consisting of 300 African-American registered voter completes, 300 Asian registered voter completes and 300 Hispanic registered voter completes for a total of 900 completes fielded from Friday July 22nd through Sunday July 31st.

Final results for the overall sample are weighted to 40% African American, 40% Hispanic and 20% Asian to better reflect the ethnic makeup of the voting population of the United States.
  • This total study of 900 completes has a margin of error of +/- 3.3% at a 95% level of confidence.
  • The African-American National Registered Voter Study of 300 completes has a margin of error of +/- 5.7% at a 95% level of confidence. 

  • The Asian National Registered Voter Study of 300 completes has a margin of error of +/- 5.7% at a 95% level of confidence. 

  • The Hispanic National Registered Voter Study of 300 completes has a margin of error of +/- 5.7% at a 95% level of confidence. 
All respondents were screened to make sure they were currently a registered voter and to make sure that they were an adult over the age of 18. 
Respondents were advised that the survey is being conducted by an independent research organization and that we will not attempt to sell anything to them. Additionally, respondents were advised that all responses are kept strictly confidential and none of the answers they provided will be attributed to them personally or associated with their name or personal information. 

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Bendixen & Amandi International (B&A) is a full-service management and communications consulting firm headquartered in Miami, Florida specializing in qualitative and quantitative opinion research, media communications and general consulting.